谷歌和臉書大賺數位廣告財

美國2大網路巨擘谷歌和臉書第2季業績皆已出爐,從上季財報來看,2家企業均仰賴廣告滋養業績,數位廣告收入占了整體營收的絕大部分。

谷歌第2季廣告數入達191.4億美元,占整體營收比重高達89%。至於投資人關注的廣告收入數據-網站營收(website revenue),上季年增24%至154億美元,優於市場預估的150.1億美元。

臉書上季整體營收達64億美元,廣告收入便占了62.4億美元。上季行動廣告收入達52.4億美元,年增率高達84%,成長率比整體廣告收入的63%更為可觀。

(工商)

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